A COMMITMENT TO SERVICE
In 1864, the New Royal Bank was established in the heart of the United States of America. Since then it has maintained a strong commitment to local service. For over 150 years that habit of service has been the steady mission of the Bank. In November 2019, the bank was reimagined as New Royal Bank (Digital) with a goal of remembering who we are as a bank and using that mission of service to expand our reach in the digital landscape of the world.
As the world has gotten faster and technology has gotten smarter, we find that what has been forgotten are people and their individual stories. As we have always known, people like for their banker to give them a chance to be heard and for their stories and lives to matter.
MISSION
Thoughtful Advice.
Helpful Solutions.
Our mission is an old strategy that, over time, has been forgotten. We are in the listening and helping business. Simply put, our mission is to provide thoughtful financial advice and helpful financial solutions to every customer that we serve.
SERVICE
MODEL
- Start and end with kindness.
- Listen while anticipating a solution.
- Be respectful in all situations.
THE NAME
Remember Who You Are
“New Royal” serves as a constant reminder of our need for good banking since the beginning of our existence to this very day.
THE EMBLEM
Our Help and Our Shield
“Our soul waits for the Lord our help and our shield. For our heart is glad in him because we trust in his Holy name. Let your steadfast love, O Lord, be upon us, even as we hope in you.”
– Psalm 33:20-22